You know you have a great idea, product, or service but it seems like everyone else gets all the attention. Sure, you could throw thousands into advertising to try to make a splash, but the odds are you wouldn't make much of a whimper. People are sick of advertising. They tune it out.

So how can you get attention for your business with spending a fortune? How can you get your name out there without coming off as being pushy or arrogant?

Email is a great tool. Email has the ability to cut through red tape and get straight into the boss. Email isn't subject to the receptionist's scrutiny. Why not use the power of email to get your name out in the world? Using email you can develop a group of loyal followers - people that know you, trust you, and see you as the expert in your field.

When you send newsletters people know who you are. Since they've been getting your newsletters they have come to see you as the go to guy in your area of expertise. When the need arises, they know exactly who to call. In many cases they've saved your email for future reference. After all, these are emails from the definitive source.

Getting your name out is simple. Just sign up on the left. Then write three short paragraphs about some small, but interesting aspect of your business. If you do this every month for six months, you will see a foundation of sales building. If you keep this up for years, your success is almost guaranteed.