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An adventure company offers real airplane dog fighting with real fighter planes. This is not flight simulation, this is real air to air combat. They offer their services around the country, at about 14 airports throughout the United States.
They only get to each location one time per year. Before they go they run a promotion to let everyone in that area know they will be in town. They use Broadcast Newsletter to meet their needs.
In Broadcast Newsletter they set up separate list of prospects for each area. They gather the names from the site, the shopping cart, and from existing shows. They add names to each list each year. Three months before they go to an area they mail an announcement to that area's prospects. The announcement is full color in HTML format and looks like an exciting brochure.
They mail again one month before the trip. The Broadcast Newsletter campaign keeps all prospects and former customers informed and involved in what they are doing. This is an inexpensive way to keep everyone engaged and to build demand for their services.
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